Who we are
Equality Starts at Home was set up by four women (Founding Sisters see below) from the UK and the US following a speech at the Aspire Re-imagination Conference in June 2020.
We aim to build a movement for change. We believe that equality at home will enable women to fulfil their potential and will ultimately create a better society for all. We also believe in diversity, inclusion and anti-discrimination in all its forms.
Clare Twelvetrees: Chair & Co-Founder
Clare is a leader in the international development sector and currently Director of Strategy and Performance at Brooke. Equality Starts at Home was formed after giving her speech about equality post COVID-19 at the Aspire Re-imagination conference in June 2020. Clare has worked on a range of issues including women’s empowerment specifically as Interim CEO at the Cherie Blair Foundation for Women. She is also Trustee for Age International. She is passionate about equality at home and believes it has helped her and her partner challenge stereotypes, achieve their potential and be positive role models to their children.
Jackie Carter: Co-Founder
Jackie Carter is a professor of statistical literacy at the University of Manchester. She is also a National Teaching Fellow and Fellow of the Academy of Social Sciences. Jackie is driven by her desire to open educational opportunities to all, and to open doors to the workplace for those from less advantaged and under represented groups. She has spent over a quarter of a century teaching school children to corporates how to become statistically literate. In a world awash with data her mission is to enable citizens to critically evaluate the numbers they encounter. Jackie’s recent work has taken her to Latin America. She is working with schools, colleges and universities as well as civil society in Colombia, Mexico and Brazil to help train those who both produce and consume statistical data. All of her recent work is framed by the SDGs.
Lesley Macniven: Co-Founder
Organisational Development, Diversity & Inclusion consultant and mum of two Lesley underwent a mid-life revamp in 2015. As a writer, coach and campaigner, her non-fiction work-in-progress ‘This Woman’s Work’ exploring equality of opportunity at work and equality in the home, was long-listed in the 2020 Myriad Editions First Graphic Novel Competition. After contracting Covid19, Lesley joined the LongCovid.Org UK team campaigning for for recognition, research and rehab for the now 28,000 strong patient support group, before co-founding Long Covid Scotland. Interviewed on Radio 4’s Women’s Hour, Lesley discussed the disproportionate impact of Covid19 on women. As more women experience prolonged symptoms than men, are their role as carers impacting their ability to recover?
Venise Vinegar: Co-Founder
Venise went from job loss to South Africa in 2017, which led her to a career pivot from the entertainment industry into the field of education to find ways to give back to underserved and economically challenged communities utilizing her knowledge and work/life experience. It is her belief that lack of quality education is the number one underlying cause of systemic racism and inequality in the world; and that finding our gifts, talents and expertise at the earliest age possible will break that cycle. Venise is working on a self-help career development book of curated best practices for finding passion, purpose and dream jobs. She is first-time co-author on the newly released book anthology: WOMEN INSPIRING NATIONS - I’m Still Standing,” a #1 Best Seller in Motivational Self-Help on Amazon (January 2021). Her favorite catch phrase is "when we know better we do better." She believes quality education is what will bring about the change that is needed in the world to make it a better place, and that change starts at home.
Niamh McGarry: Strategic Adviser
Having studied and worked in cities across Europe, Niamh has taken the opportunity to move home to the West of Ireland now that her work can mostly be done remotely. Niamh has worked in health & social sciences research for over 10 years and is passionate about giving a voice to those who are often excluded or ignored. As Director of Research at Clearview Research, Niamh oversees a number of projects that affect marginalised communities both in the UK and more widely. She is an advocate of co-production, where decisions about public policy or services are made in collaboration with the people these decisions will ultimately impact. She strongly believes in the power of people coming together to create positive change and is very excited about the difference we can all make as part of Equality Starts at Home.
Satty Misra: Strategic Adviser
With 14 years of experience in the insurance industry, Satvinder has helped firms develop meaningful compliance frameworks which go beyond ticking boxes, and aim to create real cultural change. Normalised discrimination, particularly gender discrimination, is something Satvinder has experienced and witnessed on a personal and professional level. Equality Starts At Home aims to help change the narrative so that all families have the opportunity to succeed on their terms, not based on perceived gender, cultural and societal norms.
Helen Unwin: Strategic Adviser
Helen left the corporate world in 2019 to set up her transformational Life & Career Coaching business. Drawing from CBT and NLP disciplines she specialises in supporting clients to rebuild their confidence and self esteem. In her earlier career Helen worked in major organisations simplifying their digital and customer experience. She is a passionate advocate for equality at work and home, as all too often she sees main carer roles taken on by women, pushing them to take on too much, causing stress, frustration and mental health issues.
Staff & Volunteers
Rachel Akiboye: Director
With over ten years of experience in the charity sector and creative industries, Rachel currently works in Business Development for a London-based film production company.
Rachel’s unwavering passion for diversity and equality has seen her become a mentor for young adults currently looking for employment and she is also a trustee for a medical racial equality charity. Utilising her background in digital marketing and account management, Rachel enjoys helping organisations grow and reach their full potential.
Alle Bloom: Social Media Coordinator
Alle is a Research Associate at the University of Manchester where she works with the UK Data Service to provide support and training to researchers who want to understand,access and utilise social science data. She is passionate about the power statistics have to highlight gendered inequalities and the stories they can lead us to tell. Outside of work, she has spent over 10 years volunteering with Girlguiding UK, working to inspire and empower young women to find their voice and become confident members of their communities. She is excited to be assisting with such an important project.
Catreya Mably: Events and Stakeholder Coordinator
Catreya is a trained facilitator and final-year Liberal Arts student at the University of Bristol, where her research focuses on women in the public sphere. As the chair of Women4Resources, a Swansea-based charity, Catreya has worked with women in Wales and Africa to offer the right resources to those who need them. This work has included hosting an international group of girls aged 11-22, placing young people at the forefront of discussions about equality. Her main objective is to bring conversations around equality in the home to Gen-Z’s attention, rewiring pre-existing expectations of their future home dynamics and offering a framework by which to plan out an equal home/work relationship.
Frances Goodrum is a senior campaigns professional in the charity sector. She currently leads External Affairs at Brooke Action for Working Horses and Donkeys, her previous roles include Head of Campaigns at Dogs Trust and Campaign Manager at World Animal Protection where she coordinated global One Health rabies and dog population management campaigns. LinkedIn
We believe inequality in the home is holding women back from achieving their full potential
We are looking for pro-bono Strategic Advisers and Creators who have unique gifts and talents to join us early on in our journey to champion change. We are actively looking for a diverse cross section of people who represent global society. If you are interested and have a few hours a week to spare to advise and help us follow the “Find out more” link below.