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Equality Starts at Home is a registered charity with a mission to change mindsets and make equality at home a reality for all. This is all the more urgent now in our post COVID-19 world where gender roles risk regressing. Women are being propelled backwards as they took an increasingly disproportionate amount of household responsibilities and childcare during lockdown and have been disproportionately affected by furloughing and job loss.

Equality Starts at Home was set up by four women from the UK and the US following a speech at the Aspire Re-imagination Conference in June 2020, and was registered as a UK charity in early 2022. 


We aim to build a movement for change. We believe that equality at home will enable women to fulfil their potential and will ultimately create a better society for all. We also believe in diversity, inclusion and anti-discrimination in all its forms.

In September 2021 we launched our 2021 - 2023 Strategic Plan, including our strategic goals and strap-line "Share the Care".

Read the full Strategy Presentation here


Our Vision

Our vision is to create a world in which equality at home is a reality for all.

We believe a better balance at home would result in the following:

  • It would free women up to achieve their potential:

    • Career progression, increase earning & leadership potential 

    • Creative, reflection or leisure time

    • Better quality of time with children 

  • Relationships between women and men would improve

  • Men would spend more quality time with their children, cultivating strong and lasting relationships with their children

  • Mental health of women would improve

  • Open options for men to work more flexibly, not having to be the primary breadwinner

  • Break down stereotypes – and influence equality outside the home

Our Vision

Our Mission

Our mission is to shift mindsets and change behaviours to enable a greater sharing of emotional and domestic labour.

We want to shift attitudes at home, in the workplace and in public provision for equality, and to do this there are many steps we can take.


What needs to happen?

  • Women need to speak up and have difficult conversations at home (if safe to do so) and trust men to take on their fair share

  • Women need to support other women; men need to support women; we all need to support each other

  • Men need to build an understanding of women’s reality – and men need to step up to the plate – men need to talk about chores and childcare!

  • Men need to see other men taking on fair share of responsibilities – that being the norm– and see the positive impact on the relationship and their lives

  • Workplaces need to consider shared parental leave and flexible working as the norm; senior leaders need to demonstrate that flexible working works and we need more senior leaders as role models showing this can work

  • Institutions need to tackle bias around women and care and chores

  • Government needs more female, diverse and inclusive representation from all sections of society.

Our Mission

Our Core Values

Our values are what unite us and represent the "How" of Equality Starts at Home and they are represented by the word CARVE


we seek to collaborate with a wide range of  people and organisations to achieve our goals


we speak up, we call out and act on inequalities in the home


we respect and appreciate each other and  seek to build common ground


we strive for greater diversity in all its forms  and are inclusive of all

Our Values

We Need Your Support Today

We are currently recruiting two volunteer positions to help us shape the next phase in our development - a Digital Officer and Fundraising Governance and Impact Officer.  

Anyone interested with a few hours a week to spare - please drop us a line at:

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