Equality Starts at Home was set up by four women (Founding Sisters see below) from the UK and the US following a speech at the Aspire Re-imagination Conference in June 2020.
It is early days and we aim to build a movement for change. We believe that equality at home will enable women to fulfil their potential and will ultimately create a better society for all. We also believe in diversity, inclusion and anti-discrimination in all its forms.
A world in which equality at home is a reality for all
Our mission is to shift mindsets and change behaviours to enable a greater sharing of emotional and domestic labour
Women do an overwhelming majority (a disproportionate amount) of household chores and caring often on top of paid work (caring for children, spouses, parents etc). The monetary value of unpaid care work globally for women is at least $10.8 trillion annually – three times the size of the world’s tech industry (Oxfam)
We believe a better balance at home would result in multiple benefits including:
freeing up women to achieve their potential;
improving relationships between men & women;
improving women’s mental health, and many more.
We want to shift attitudes at home, in the workplace and in public provision for equality, and to do this there are many steps we can take. Women need to speak up and support other women. Men need to support women and step up to the plate and start talking about childcare and chores.
The monetary value of unpaid care work globally for women is at least $10.8 trillion annually – three times the size of the world’s tech industry